Reputation House: Can an Employee's Review Affect a Company's Reputation?

 A company's reputation is its asset, which is made up of the opinions of many people: customers, partners, investors, and creditors. It can both help a business be extremely productive and seriously hinder it in achieving its goals. But the efficiency of the company's work and its image also directly depend on employee reviews, says the Reputation House agency. You can create a high-quality, highly demanded product and intelligently choose a niche. But even the most promising startup will have low chances of success without a qualified and enthusiastic team, so the goal of any company is to assemble a team of professionals.

It is quite difficult to find such specialists on the labor market, and there are real battles for many of them. Employees with high qualifications take a more careful approach to choosing an employer in such conditions. Statistics from the Reputation House confirm that negative reviews become a reason for 69% of job seekers to refuse the company's offer, even if they are unemployed. And 30% of candidates are ready to refuse such an offer even if the compensation is increased by 100%. To make a decision, a job seeker reads an average of 5 reviews.

When people see the interest of employers, they choose those who create the best conditions for them. Accordingly, a good reputation will help to assemble a professional, motivated, and productive team.

Opinion of Reputation House: what is the use of employee’s reviews?

Let's talk about the positive opinions that appear on the internet. Their presence allows them to:

1. Present the company as a good place to work, with a cool team and decent pay. Professionals will want to work for you because they already have an image of you as a great employer.

2. Reduce employee turnover. Reputation House emphasizes that reviews help employees value their place of employment, growth, and development prospects.

3. Make it easier to find valuable new staff. For 95% of companies, the primary tool in the hiring process is social media search, and 73% of organizations find LinkedIn to be the most effective resource. Candidates will submit their own resumes based on insights from current employees.

4. Strengthen the reputation of the brand as a whole and increase its recognizability. The presence of positive information about the company helps it win in the labor market over the long haul. Its new vacancies arouse serious interest among the interested audience, which allows them to choose the best resources.

Here it should be noted that candidates are mainly looking for information about the employer on only the first page of the search engine. And if there is any negativity, it damages the reputation of the employer. Such a tool from Reputation House as SERM - Search Engine Reputation Management - helps to sort out the search results. The agency's employees push resources with a negative tone off the first page of search results, replacing them with positive content islands. This is mainly done by publishing new positive reviews and articles in online media, blogs, satellite sites, etc.

If you refuse to use Reputation House's ORM tools, such as SERM, the negativity will remain available online and undermine the credibility of the company as a whole. It will not only be seen by job seekers but also by potential partners. As a result, they may get the impression that the brand does not know how to solve the problems of even its own employees, so long-term cooperation with it is unlikely to be beneficial.

How to respond to reviews: experience of Reputation House

A brand's HR reputation needs to be constantly monitored. The same technologies are used for this as for regular reputation monitoring - manually or through special services. One of the simplest ways to do this is through mobile apps developed by Reputation House, which track reviews, mentions, and other content. For more extensive work, it is recommended to turn to an agency whose specialists use all the capabilities of Online Reputation Management (ORM):

• Monitoring mentions with the formation of a list of queries and working with the semantic core.

• Reputation House works with mentions, objections, and reviews on a comprehensive basis. Specialists support positive comments, refute negative feedback, and initiate their removal in the most extreme cases.

• Guerrilla marketing is the unobtrusive, native advertising of a brand on forums, thematic resources, various groups, and social media. It allows one to form and maintain a positive image of the company as an employer.

• Creating and promoting verified, relevant, and positive information. Its optimization is organized by Reputation House according to SERM and SEO requirements, taking into account behavioral and other factors.

• Forming a sustainable positive opinion about a brand/persona by filling the first page of the search engine with positive content. This is SERM from Reputation House - the company that pioneered this service and was one of the first to bring it to market.

Reputation House recommends being systematic when working independently with an employee's reviews. It is necessary to develop a strategy that will allow you to promptly respond to comments. You should work with both praise and criticism, i.e., respond to all comments without any exceptions. It is worth taking them as free feedback: constructive indications of mistakes will help to analyze them and meet the needs of employees. But still, it will be more effective to turn to Reputation House: working with employee reviews and other content forms a positive image of your company. You will be able to position yourself as an honest employer who is open to dialog and does everything in his power for the comfort of his staff.